Ask any B2B service-based business owner or founder what they need more of to grow, and they’ll answer… LEADS.
More leads for their sales team.
More inbound inquiries.
More…people buying their service.
Service-based business owners generally know WHO they’re targeting. They’ve honed in on their target audience. The problem is – they just don’t have the time to continuously reach out to a cold audience. Initiating these first one-on-one conversations with potential prospects is difficult to do at scale, and so most B2B companies find themselves oscillating between having plenty of brand new leads but nothing closing, and deals closing but nothing new to pursue. Ugh. Feast or famine.
That’s where a virtual assistant comes in. Our VA’s can do the prospecting while you or your team focus on closing. Cold outreach can happen behind the scenes on a continuous basis – all performed by conscientious, well-trained assistants. Bingo. How’s that for a productivity hack?
At Uplevel, we do lead gen for all kinds of B2B service companies – from marketing agencies to consultants to commercial real estate brokers to tech startups. If you offer a service or SaaS to other companies – our VA’s can help you with the lead acquisition.
Heard enough already and WANT IN? Contact our client success specialist to schedule a call.
Here’s how VA’s can help you generate leads:
1) LinkedIn. Our assistants help with prospecting via LinkedIn all day every day. In fact, sign up with us and our client relations team will walk you through the steps of what we need from you to launch your LinkedIn outreach campaign. In essence, you’ll have to provide your login information, some specifics as to the types of people you want to connect with, an initial intro message, and a message to be sent post-connection (usually this is a link to a resource or an invitation to a discovery call).
We use this ourselves here at Uplevel… In fact, you may have been reading this post now because we sent you the link via a LinkedIn message (and thanks for checking us out!)
2) List Research. When you know who you want to book a call with, but it’s a small (or large) market, having a golden list can make all the difference. Some of our clients have cleverly used our VA’s to identify companies that have recently received venture capital funding throughout the US for example, as VC-backed startups are the perfect fit for their fractional CFO services. Our VA’s can spend the time you don’t have to meticulously scour media sites, press releases and conference attendee lists to build you the list of your dreams.
They can even create detailed account profiles with highlights from the company’s blog and social media information, if you’re taking an account-based marketing approach. At $8 USD/hour…why are you still doing this yourself? Surely you have better things to do.
3) Instagram. If your clients are actively using Instagram to promote their own businesses, Instagram can be an excellent way to build a relationship with an otherwise cold prospect. Our virtual assistants can research the heck out of your market, follow appropriate profiles, and like and comment where it makes sense to do so. This drives eyeballs to your own Instagram profile in a way that only humans can do… Real human interaction to prompt…more human interaction.
Our conference company clients have effectively leveraged our VA teams to use this approach to connect with potential attendees – instead of going straight for an emailed pitch, we’ve found that their target markets respond very well to a follow and lots of likes of their content; they often return the favour and many buy an event ticket.
Ready to take the plunge? We have well trained virtual assistants standing by who would LOVE to help you grow your pipeline, starting at just five hours at week at $8 USD/hour. Email caralee@uplevelsolutions.com now or fill out this form to book a no obligation, super fun discovery call.
