You might be familiar with the complex, multifaceted network that allows us to instantaneously share information with one another. With 4.2 billion active internet users globally, our lives and our careers would be unrecognisable without the internet. When looking at communication within the context of global business, there’s no doubt that the technology we’ve grown to rely on has sparked a revolutionary transformation in the ways we communicate.
Rapid means of communication give us instant access to clients and colleagues and provide us with the ability to reach wider, more lucrative consumer markets. As a result, organizations are being held to higher standards, and expectations of corporate efficiency have increased tenfold.
Companies are required to stay on top of industry developments in dynamic markets and to be constantly contactable (and often in multiple languages). To expertly manage these high expectations, organizations are diversifying their work models.
